• Required Textbook:
    Snell, S., & Bohlander, G. (2013). Managing human resources (16th ed.). Mason, OH: South-Western. Purchase Online
    This course involves the study of the principles of personnel management including staffing, training, creation of a favorable work environment, labor relations, compensation, benefits, laws, position descriptions, and employee evaluations.
  • Required Textbook:
    Masteralexis, L. P., Barr, C. A., & Hums, M. A. (2012). Principles and practice of sport management (4th ed.). Sudbury, MA: Jones & Bartlett.
    Purchase Online

    This survey course is designed to provide a comprehensive and contemporary introduction to administration, organization, and management principles and their applications in the broad sports settings.

  • Required Textbook:
    Mullin, B., Hardy, S., & Sutton, W. (2007). Sport marketing (3rd ed.). Champaign, IL: Human Kinetics. Purchase Online

    This course includes an in-depth study of sports marketing and the influence it has in accomplishing objectives in today's world of sports. It involves a thorough review of the product (in both its tangible and "service" forms) and of how the product is brought to market. Topics include advertising, promotions, public relations, location, pricing, sponsorships, licensing, market segmentation, and the role of research. 

  • Required Textbook:
    Stoldt, G. C., Dittmore, S. W., & Branvold, S. E. (2006). Sport public relations: Managing organizational communication. Champaign, IL: Human Kinetics. Purchase Online

    This course is designed to provide the student with an understanding of public relations and its role in sports management. A clear understanding of the differences between public relations and advertising, marketing, publicity, or promotion is provided. The basic areas of public relations are covered, and an understanding of public relations planning is provided.

  • Required Textbook:
    Fried, G. (2010). Managing sport facilities. (2nd Ed.) Champaign, IL: Human Kinetics. Purchase Online

    This course involves the study of the principles, guidelines, and recommendations for planning, constructing, using, and maintaining indoor and outdoor sports, physical education, recreation, and fitness facilities.

  • Required Textbook:
    Leonard, R. (2012). Fundraising for Sport and Athletics. Morgantown, WV: Fitness Information Technology/West Virginia University.
     Purchase Online

    This course is a study of the concepts of sports fundraising activities that provides a framework by which development staff, managers, and directors can operate and develop fundraising programs. 

  • Required Textbook:
    Ciconte, Barbara L. & Jacob, Jeanne G. (2005). Fundraising basics: A complete guide. (2nd ed.). Sudbury, MA: Jones and Bartlett Publishers, Inc. Purchase Online

    This course is a study of the concepts of sports fundraising activities that provides a framework by which development staff, managers, and directors can operate and develop fundraising programs.