• Required Textbook:
    Mullin, B., Hardy, S., & Sutton, W. (2007). Sport marketing (3rd ed.). Champaign, IL: Human Kinetics. Purchase Online

    This course includes an in-depth study of sports marketing and the influence it has in accomplishing objectives in today's world of sports. It involves a thorough review of the product (in both its tangible and "service" forms) and of how the product is brought to market. Topics include advertising, promotions, public relations, location, pricing, sponsorships, licensing, market segmentation, and the role of research. (4 CEUs)

  • Required Textbook:
    Stoldt, G. C., Dittmore, S. W., & Branvold, S. E. (2006). Sport public relations: Managing organizational communication. Champaign, IL: Human Kinetics. Purchase Online

    This course is designed to provide the student with an understanding of public relations and its role in sports management. A clear understanding of the differences between public relations and advertising, marketing, publicity, or promotion is provided. The basic areas of public relations are covered, and an understanding of public relations planning is provided. (4 CEUs)

  • Required Textbook:
    Cotten, D. J., & Wolohan, J. T. (2010). Law for recreation and sport managers. (5th ed.). Dubuque, IA: Kendall-Hunt. Purchase Online

    This course introduces students to the fundamental tenets of the law and familiarizes them with legal structure and basic legal terminology. Various types of law are examined as well as the impact each has on the sports industry. A thorough review of risk management is provided as it interfaces with legal liability issues involved in the sports industry.